Broad College | Annual Report 2023

2023 ANNUAL REPORT

ENGAGING STUDENTS AND INDUSTRY LEADERS In March, the Broad College’s School of Hospitality Business and Center for Ethical and Socially Responsible Leadership (CESRL) co-hosted the first annual Schmidgall Lecture Series event . Like the Warrington Lecture, this event is centered on business ethics and ethical leadership and welcomes students, faculty, and staff to attend. The event, named after Ray Schmidgall , Hilton Hotels Professor of Hospitality Financial Management emeritus, featured David Lanterman, chief operating officer of White Lodging, as the speaker. He walked students through the 12 questions of the Employee Engagement Hierarchy, which covers basic needs, individual contribution, teamwork, and growth. “Ethics is about doing the right thing when no one is looking,” he said. “Ethics should be the basis of your organization’s culture, and the culture determines how your organization, and you, make decisions.” DELIVERING ON A COMMITMENT Embracing ethics and social responsibility is not only a strategic theme for the college — it’s also a commitment for MSU’s larger community. In November, the Broad College hosted the 2022 Ethics of Big Data and Artificial Intelligence Conference, a university-wide event to foster cross-campus collaboration in data ethics and AI. The event featured five-minute flash talks to provide more than 80 attendees a high-level overview of 20 presentations from campus leaders and industry experts. Bringing new ideas and leadership to each of these events and efforts was Beth Hammond , managing director of CESRL. Hammond entered this role in the fall and has hit the ground running to make an impact in the lives of faculty, staff, and especially students. “By partnering with faculty and other departments

ETHICS AND SOCIAL RESPONSIBILITY

Bringing bright minds together is an inherent part of our work in higher education, and one way we accomplish this at the Broad College is through large-scale events. To continue our work around ethics and social responsibility, we hosted guest lecture series, conferences and symposiums with a commitment to doing more.

QUALITY CONVERSATIONS A legacy event for the college is the Sylvan T. Warrington Visting Lectureship in Ethics and Leadership each fall. This year, we welcomed Todd Penegor (B.A. Accounting ’87, MBA ’89), president and CEO of Wendy’s, to join Interim Dean Judith Whipple in a “fireside chat.” “‘Quality is our recipe’ is not just about food,” he said, noting that the company culture is centered on the needs of employees and customers. “It’s everything we do and the communities that we serve.” To an audience of 300 undergraduate and MBA students, Penegor spoke on his personal leadership style, how he and his team are driving growth at Wendy’s, and his candid advice for emerging business leaders.

SRIRAM NARAYANAN, KESSELER FAMILY ENDOWED FACULTY FELLOW, RECEIVED TWO GRANTS TO ADVANCE WORKPLACE INCLUSION FOR PEOPLE WITH DISABILITIES.

throughout the Broad College, CESRL has been able to engage with over 20% of our students,” Hammond said of her first year. “Our students are eager for a clearer understanding of how to be ethical and socially responsible leaders and are driven to engage with our programs.” With each event, lecture, or conference, our priority for ethics and social responsibility is reinforced and our work is re-energized. We bring the right people together to make progress in this space, and our momentum is only growing.

EXPLORE MORE CONTENT ON ETHICS AND SOCIAL RESPONSIBILITY

2022 WARRINGTON SPEAKER TODD PENEGOR (LEFT) PAUSES FOR A PHOTO WITH EVENT SPONSORS AND ALUMNI JEANNIE AND ED JAMES AND INTERIM DEAN JUDITH WHIPPLE.

broad.msu.edu/ethics-23

BROAD FACULTY IN THE NEWS

TWO BROAD TEAMS IN THE WINNER’S CIRCLE

$1.5 MILLION TO SUPPORT SPARTANS IN BUSINESS AND ENGINEERING Claudia Prescott (B.A. General Business Administration ’56) made this gift in honor of her husband, James (B.S. Engineering ’56), and to give back to their cherished alma mater.

Amid its transformation from Twitter to X, Anjana Susarla , Omura-Saxena Professor in Responsible AI, shared her insights via The Conversation on the global impact of changes to the microblogging

The Full-Time MBA student teams, sponsored by CESRL, earned bragging rights at the International Business Ethics and Sustainability Case Competition.

social platform, which serves in part as a credentialing and fact-checking service.