2023 ANNUAL REPORT
BROAD SPARTANS GAIN IN-DEMAND SKILLS TO MEET REAL-WORLD NEEDS OF THE DIGITAL ECONOMY.
Karthik Namasivayam , director of the School of Hospitality Business, spoke to the Associated Press about robot waiters and the future of foodservice. From this interview, his expertise on this topic was quoted in media outlets an additional 827 times.
BROAD FACULTY IN THE NEWS
LAUNCHING A NEW PROGRAM The future of business is also seeing growing demand for outstanding accountants eager to take on the abundance of big data. This year the Department of Accounting and Information Systems announced a new graduate program geared toward answering this call. The M.S. in Accounting and Data Analytics (ADA) is a fully online degree designed for students who want to gain an analytical skillset, regardless
APPROACHING GENERATIVE AI We are also taking an active role in thought leadership on the ethics surrounding artificial intelligence. And without question, generative AI demanded attention this year. “We see the onset of generative AI, and more specifically large language models, to be a significant and perhaps transformative development not just for business schools but for the entirety of the educational enterprise,” Jeremy Van Hof , director of learning technology and development, said. Van Hof, through partnerships across campus, has developed materials to inform faculty members and students about generative AI, its potential benefits and the risks that may surround it. In addition, the leading research and expertise of Anjana Susarla , Omura-Saxena Professor in Responsible AI, and the work of the college’s Center for Ethical and Socially Responsible Leadership have been central in helping students, alumni, peers and business leaders embrace responsible AI and learn how to lead ethically. As the digital economy continues to shift and transform, Broad Spartans are poised to understand data, make informed decisions and innovate as leaders in business.
of their background in accounting, business, or non-business undergraduate degrees.
DIGITAL TRANSFORMATION
“This program, designed to provide maximum flexibility for the students, is perfect for those looking to change careers or enhance their skillsets. Students in this program will be learning from our world-class faculty,” said Chris Hogan , interim associate dean for faculty and doctoral programs, who led the creation of the M.S. in ADA.
©Tim Griffith
Data analytics, artificial intelligence, and machine learning have become mainstays across industries in today’s business world. As such, the demand for skills in these areas has seen exponential growth for professionals of all backgrounds. With technical designations and brand-new programs, the Broad College continues to meet real-world needs of the digital economy.
RESOLVING CYBERSECURITY CHALLENGES Supply chain management professor Steven Melnyk gave a BroadX talk in November addressing key paradoxes of cybersecurity for business leaders to consider.
UPGRADING THE BROAD MBA The Full-Time MBA program created a standalone STEM MBA curriculum — one that compliments the traditional MBA and, as of March, has official STEM designation. This change offers students a greater breadth and depth of learning so they can make an even greater impact upon graduation, with a concerted focus on quantitative courses offered by five of the academic departments within the Broad College. “The STEM MBA program provides an even more immersive, technical experience for our students while continuing to offer the curricular structure, collaboration opportunities, and real- world exposure our Full-Time MBA program is renowned for,” Wayne Hutchison , the program’s managing director, said. With this addition, Broad boasts five STEM designated graduate programs, which provide international students a higher chance at acquiring a work visa or possible citizenship upon graduation, with an additional 24 months of Optional Practical Training available.
EXPLORE MORE CONTENT ON DIGITAL TRANSFORMATION
We see the onset of generative AI, and more specifically large language models, to be a significant and perhaps transformative development not just for business schools but for the entirety of the educational enterprise.”
broad.msu.edu/digital-23
RESEARCH FROM HANG NGUYEN, ASSOCIATE PROFESSOR OF MARKETING, SHOWS THAT PEOPLE LOVE BRANDS THAT EMBRACE INNOVATION TO IMPROVE THE CUSTOMER EXPERIENCE.
INVESTING IN OUR PROGRAMS AND PEOPLE
Brent Woodford (B.A. Accounting ’84), executive vice president, controllership, financial planning and tax at the Walt Disney Company, gave a total of $550,000 to support exceptional faculty and students in accounting.
JEREMY VAN HOF
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