INSPIRED | 2022 ANNUAL REPORT
INTRODUCING THE BROAD BEHAVIORAL LAB Research Spaces /////////////////////////////////
EXCEPTIONAL STUDENT RESEARCH IDENTIFIES INNOVATIVE SOLUTIONS Student Research
#2 IN MANAGEMENT DEPARTMENT RESEARCH PRODUCTIVITY (5-YEAR TOTAL) Source: TAMUGA Rankings of Management Department Research Productivity, 2020
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Making strides in DEI research
From undergraduates to Ph.D.s, Broad students made significant research contributions last year. At the 14th annual International Risk Management Conference (IRMC) in December 2021, finance Ph.D. student Qian Yang received the IRMC Best Conference Paper award for his working paper, “Fat and Fatter: Monthly Crash Risk and Investor Trading.” This is the international conference’s most prestigious award for a paper. Yang’s paper, which studies the influence of retail trading on the stock market, also received a Best Doctoral Paper Award at the 2021 Annual Meeting of the Academy of Behavioral Finance & Economics. In February 2022, student research overlapped with DEI initiatives. Hospitality business juniors Live Cannella and Miquela Ochoa presented virtually at the fifth annual Diversity Research Showcase as part of the Dr. Martin Luther
Impactful business research reflects reality as authentically as possible. To further improve our data gathering processes and, therefore, the value of our research, the Broad College opened its first behavioral research lab, the Broad Behavioral Lab , in the Eppley Center in February 2022. The Broad Behavioral Lab is solely dedicated to faculty and doctoral student research exploring decision making, consumer behavior, teams research and other areas at the intersection of human interaction and business. Consistently available for studies, this lab will meet the needs of highly specific data collection efforts. The space is also expected to serve as a tool for ongoing faculty recruitment. Over the years, there will also be increasing opportunities to incorporate technological innovations such as VR goggles and eye-tracking hardware into the space, keeping Broad research at the forefront of digital transformation.
King Jr. Commemorative Celebration at MSU. Cannella and Ochoa earned the Outstanding Research Promise Award for their presentation, “The Impact of National Policy of Diversity, Equity and Inclusion on Current Trends and Growth in the Hospitality Industry.” In April 2022, Broad student research projects earned first-place recognition at MSU’s 24th annual University Undergraduate Research & Arts Forum (UURAF). International relations senior Melissa Kreger, finance senior Emma Catalina and supply chain management senior Courtney Palkowski produced an award-winning project titled “Preparing Michigan Companies for International Markets: The Michigan Export Growth Program .” Their project investigated exporting Michigan goods and services to international markets. Also in UURAF’s business category, business-preference sophomore Jacob
Surbrook earned a first-place award for his research, “DEI on Wall Street: Does the Presence of a Chief Diversity Officer (CDO) Yield Greater Stock Returns?” Surbrook analyzed the effectiveness of DEI implementations, correlating the presence of a chief diversity officer position and a company’s market index. A major factor of UURAF and undergraduate research in general are the faculty members who oversee and advise these projects. To recognize his efforts mentoring undergraduate researchers, Erkan Kocas , assistant director for international trade research at MSU-CIBER, was awarded the 2022 Undergraduate Research Supervisor of the Year Award. With expanded opportunities and supportive faculty, the Broad College continues to inspire students to enrich their own educational experience through original research.
Quinetta Roberson , John A. Hannah Distinguished Professor of management, is no stranger to the societal impact of sound research. In October 2021, Roberson — in collaboration with professor Mo Wang and associate professor Aaron Hill from the University of Florida — was awarded a three-year, $350,000 grant from the National Science Foundation for a new research project that will delve into the diversity–performance relationship .
Over the past few years, we’ve seen the power of considering health care management and operations through a business- centric lens — research that the Broad College is leading. Research from Anand Nair , professor of supply chain management, revealed that an average of $1,800 is wasted per operating room surgery, or nearly $28 million annually. His study recommended that hospitals consider ramping up recycling of nonhazardous waste, which could save the industry billions. Additionally, work from Sriram Narayanan , Kesseler Family Faculty Fellow in supply chain management, and Shawnee Vickery , Demmer Legacy Professor of supply chain management, was the first to look at applying lean implementation to health care holistically. Their research assessed how creating a psychologically safe climate for health care employees is critical to financial success and an improved patient experience. MOVING THE NEEDLE FOR HEALTH CARE Making a Difference /////////////////////////////////
SUPPLY CHAIN MANAGEMENT SENIOR COURTNEY PALKOWSKI, FINANCE SENIOR EMMA CATALINA AND INTERNATIONAL RELATIONS SENIOR MELISSA KREGER PRESENT THEIR POSTER AT UURAF.
In December 2021, new research from MSU and Johns Hopkins University was the first to uncover that hospital cash prices are often lower than commercial prices, offering more affordable options for patients. John (Xuefeng) Jiang , Plante Moran Faculty Fellow and professor of accounting and information systems, served as lead author of the study, along with Broad alumna Ge Bai (Ph.D. Accounting & Information Systems ’12), professor of accounting at Johns Hopkins Carey Business School and professor of health policy and management at Johns Hopkins Bloomberg School of Public Health. Jiang and Bai’s research shows that price transparency has the potential to transform the U.S. health care system — a monumental discovery. As an institution devoted to social responsibility, research in health care is at the core of our strategic themes. As the health care landscape shifts drastically, we will continue driving discovery to empower better outcomes for patients and society.
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