INSPIRED | 2022 ANNUAL REPORT
AISHWARRYA DEORE (PH.D. ACCOUNTING ’22) CONSULTS WITH RANJANI KRISHNAN.
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#1 IN B2B MARKETING RESEARCH PRODUCTIVITY Source: Journal of Business and Industrial Marketing, 2019 #7 IN MANAGERIAL ACCOUNTING RESEARCH OVER THE LAST 12 YEARS Source: BYU Accounting Research Rankings
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At the Broad College, we believe that research is most valuable when it is shared widely; when our findings reach beyond the boundaries of an academic setting; when our studies inspire tangible, positive change. With issues regarding procurement, staffing and inflation making headlines over the past two years, supply chain management faculty such as Jason Miller , Judith Whipple , Steven Melnyk and Simone Peinkofer have been working to bridge the gap between scholarly expertise and public knowledge. Their research and thought leadership in the media disseminated valuable, timely information to a vast audience. “COVID has illustrated that our most pressing problems are likely going to become more complex,” said Judith Whipple, interim dean of the Broad College and Bowersox-Thull Endowed Professor in Logistics and Supply Chain Management. “As such, firms are seeking greater visibility across the supply chain and reconsidering their global supply networks, which is creating new research opportunities that faculty within the Department of Supply Chain Management are leading.” For Steven Melnyk, professor of supply chain and operations management, this critical research from the Broad College exists at the intersection of theory and practice. “We work with industry professionals to identify and understand the issues that keep managers up at night,” he said. “We explore these problems using robust techniques characteristic of high-quality, scholarly research. This is why Broad faculty were the first researchers in topics like supply chain disruptions, supplier separation, cybersecurity, sustainability and computer-integrated research.” MAKING FRONT-PAGE NEWS Media mentions aren’t simply about establishing Broad scholars as industry thought leaders — they provide opportunities to improve the business world. Simone Peinkofer, assistant professor of supply chain management, emphasizes the value of public scholarship. “Through our research, we are building knowledge which often involves a very complex process. However, through our public scholarship, we are disseminating this research to our students, industry professionals and the general public via the news,” she said. “By sharing the insights gained from our research, we can make a significant impact on others.” THE INTERSECTION OF THEORY AND PRACTICE How Broad College faculty’s research and public scholarship sparks inspiration across both academic and professional spheres
Prominent journals usually have editors from premier private institutions, and Broad faculty’s ability to break into these circles is valuable for the college and contributes to its reputation, recognition and rankings.
Whipple echoes this belief. “Research and scholarship are critical to create and disseminate knowledge while solving complex problems,” she said. “This helps to inform businesses and policymakers while improving people’s lives. Advancing knowledge through research ensures that what we bring to the classroom experience is relevant for a changing world and relevant to the careers our students are seeking.” Cemented in sound methodology, Broad research provides essential, credible findings for the media. “Academic research is important because it encourages approaching current issues from a more holistic manner,” said Jason Miller, associate professor of logistics and interim chair of the Department of Supply Chain Management. “This stresses accuracy rather than speed.” GALVANIZING CHANGE ACROSS TIMELY TOPICS Last year, Broad discoveries had a serious impact on business leaders, especially those grappling with industry shifts due to the pandemic. In March 2022, research from assistant professor of supply chain management Stanley Lim sparked change for retailers and suppliers alike. His study, which revealed how scan-based trading can increase profit throughout the supply chain, was published in Manufacturing & Service Operations Management . In the hospitality realm, research from Lu Zhang , associate professor of hospitality business, explored the effect of social distancing on restaurant consumers. The study was published in the International Journal of Hospitality Management in July 2021. Similarly, Broad research on vaccine misinformation offered practical suggestions to keep audiences safe. Anjana Susarla , Omura-Saxena Professor in Responsible AI in the Department of Accounting and Information Systems, wrote an article citing
Timing is everything
Ranjani Krishnan | Ernest W. & Robert W. Schaberg Endowed Chair in Accounting
Is there a golden hour when it comes to investment gains? According to Broad research, yes. In his research, Dmitriy Muravyev , associate professor of finance, found that the optimal time for profit is between 11:30 p.m. and 3:30 a.m. when it comes to U.S. equity market returns. In fall 2021, his research was accepted for publication in the Journal of Financial Quantitative Analysis . Affirming a cultural foundation of scholarship When you’re blazing new trails in research and scholarship, you’ve got to establish new roles to lead the way. To expand our research efforts before the 2021-22 academic year, the Broad College appointed John Hollenbeck , professor of management and University Distinguished Professor, associate dean for research. /////////////////////////////////
In October 2021, Krishnan was selected to serve as an accounting department editor for Management Science , a top-20 journal.
credible social media and vaccine research that was published in the Conversation in July 2021. The Responsible Artificial Intelligence Institute also named Anjana its 2021 Academic Leader. This research shines a light on the overlap between ethics and technology. MAKING RESEARCH ACCESSIBLE As researchers, it’s an honor to be published in top-tier academic journals — but it’s arguably even more fulfilling when the everyday person, student or business leader can understand and use our findings to their advantage. “As knowledge changes, our worldview changes,” Miller said. “This change is the primary responsibility of research: making sure that what we are uncovering is reflective of reality and that it goes on to make a positive impact. That is the responsibility of scholarship.”
Joint research from MSU and the Ohio State University exploring the implication of narcissistic CEOs revealed that, when middle managers view their CEOs as narcissistic, they tend to engage in workplace behaviors that may not necessarily benefit the company in the long run. Leaders’ inflated self views were correlated with higher uncertainty and decreased sense of control. Published in the Journal of Applied Psychology in fall 2021, the study was authored by Jooyoung Kim, Ph.D. student in management; Hun Whee Lee (Ph.D. Management ’20), assistant professor at the Ohio State University; He Gao , assistant professor of management; and Russell Johnson , MSU Foundation Professor of Management.
People-centric research /////////////////////////////////
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