The Value Chain Management Certificate Program provides the strategies needed to succeed in a competitive marketplace by championing your customers’ needs. This process looks at the end-product from the customers’ point-of-view and works backward to improve operational efficiency and provide better goods and services. During this program you will take an in-depth look at the current and evolving challenges of your organization to enhance the business model that makes you invaluable to your customers. The audience's mix of roles within the business community prompts cross-learning among industries and provides advantage to participants as they return to the workplace.
VALUE CHAIN MANAGEMENT CERTIFICATE PROGRAM APRIL - MAY 2025 • LIVE ONLINE
“STRIVE NOT TO BE A SUCCESS, BUT RATHER TO BE OF VALUE.” ALBERT EINSTEIN German-Born Theoretical Physicist
The Value Chain Management Certificate Program provides the strategies needed to succeed in a competitive marketplace by championing your customers’ needs. This process looks at the end- product from the customers’ point-of-view and works backward to improve operational efficiency and provide better goods and services. During this program you will take an in-depth look at the current and evolving challenges of your organization to enhance the business model that makes you invaluable to your customers. The audience’s mix of roles within the business community prompts cross-learning among industries and provides advantage to participants as they return to the workplace. The Difference Between Supply Chain Management and Value Chain Management Supply chain management aligns key business processes within and between organizations to create a high-performance business model that drives competitive advantage. Value chain management presents a customer-centric understanding of how organizational resources can create unique and compelling customer- defined solutions. By fine tuning processes and customizing services, this approach gives you a unique, sustainable competitive advantage by providing value-added deliverables. A value chain management approach helps your customers achieve greater return on investment and develops long-term loyalty to your organization. Developed using a portion of the Broad College’s top-ranked graduate- level supply chain management curriculum, the Value Chain Management Certificate Program is an invaluable learning experience.
OUR MISSION We create and disseminate knowledge through collaboration, developing global transformational
leaders who positively impact organizations and society.
OUR VISION To be a top-of-mind business school as reflected by the recognition of our brand, the reputation of our people, and the rankings of our programs. EXECUTIVE DEVELOPMENT PROGRAMS Michigan State University edp@broad.msu.edu execed.broad.msu.edu 517-353-8711
WHO SHOULD ATTEND? Executives and mid to upper-level managers who need to enhance deliverables, create marketable differentiators, and drive competitive advantage for their customers should attend. By attending, you will broaden your perspective “from the outside in” to discover your customers’ true needs. This value- driven approach benefits both your organization and your partners. Previous participants have represented a wide range of industries including manufacturing, retailing, and services. Many had managerial responsibility for areas as general as business and finance strategy, innovation and quality improvement, and supply chain management. Others managed more focused areas such as procurement, operations, materials management, logistics, customer service, marketing, human resources, and talent development. Overall, those who are striving for enterprise success in this globally competitive environment will find benefit by participating in this program.
KEY LEARNING OUTCOMES • Obtain thorough knowledge of world-class value chain management practices • Understand their role in developing and maintaining competitive advantage • View value chain situations from the perspective of suppliers and customers
• Gain practice using tools and applications to evaluate and engineer the value chain process • Analyze data that lend to planning and decision making relative to value optimization • Assess risk and sustainability while observing business trends and their implications
DELIVERY FORMAT AND PROGRAM HIGHLIGHTS This interactive program is offered during a period of nine weeks and delivered in a mixed format, blending independent assignments with live online discussions.
• Assignments are weekly video recordings and readings to complete independently at your own pace, on your own time • Faculty-led, weekly group discussions of the material will be held live, online bringing insight and additional context to the videos and readings • An interactive simulation will be completed
• Case studies and practical workplace examples will be used • An interactive simulation will be completed as a capstone to the program, bringing concepts together in an applied setting • More than 32 hours of instruction time span the nine weeks • Participants earn a certificate upon completion of the program, which is sent by mail
as a capstone to the program, bringing concepts together in an applied setting
COST $2,995 – program fee $2,595 – early bird registration (available 30 days prior to the program start date)
LOCATION This interactive program will be available Live Online. Dates: April 1-2, 8, 15, 22, 29 | May 6, 13-16, 20-21, 27
REGISTER
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