As Broad’s graduate portfolio has grown, GIAI has focused on building internal systems that let a lean team support more programs without proportional cost growth. GRADUATE MARKETING • Saved an estimated $105,288 in marketing agency contracts by building internal capacity. • Hired a full-time marketing analyst to support day-to-day campaign management. • Maintained SEO site health between 84–92 (out of 100), up from the 70s range in July 2025, and grew AI visibility score from 27 to 35. • Identified that applicants starting through organic channels are 1.5x more likely to submit a complete application than those from paid channels — redirecting team focus accordingly. • Enabled Google Ads enhanced conversions for MBA campaigns, improving lead-targeting accuracy. • Uncovered and resolved a Slate application query issue affecting communications to active applicants across all graduate programs. • Converted traditional Google Search Campaigns to AI Max campaigns boosting impression share by 7% compared to local competitors, and boosted our top of page rate by 7%. GRADUATE STUDENT EXPERIENCE ADDED VALUE • Expanded access to the Broad Enterprise Leadership Academy beyond the Executive MBA to include professional graduate students in Accounting & Data Analytics, Healthcare Management, Management Strategy & Leadership, Marketing Research & Analytics and Supply Chain Management. Impacted 78 students with 125 participant engagements. • Initiated Welcome/Networking events for fall and spring for the Broad Portfolio of online/working professional programs. • Facilitated the first shared graduation celebration event, incorporating Accounting & Data Analytics, Healthcare Management, and Management Strategy & Leadership into the Supply Chain Management event. 2. INTERNAL CAPACITY BUILDING & EFFICIENCY
BROAD COLLEGE of BUSINESS
FY2025–26 ANNUAL REPORT
| GRADUATE INITIATIVES & ACADEMIC INNOVATION
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