Dean's Report 2025

2025 DEAN’S REPORT

REGISTERED STUDENT GROUPS AT BROAD ; EVERY STUDENT HAS THE CHANCE TO FIND COMMUNITY, SHARPEN LEADERSHIP SKILLS, AND CONNECT BEYOND THE CLASSROOM.

Spring 2026 tuition and recognizing excellence in research, leadership, and professional growth. These awards were made possible through the generosity of corporate partners, including General Motors, Aha Insights Technology, MarketVision, Cranbrook Search Consultants, the Link Group, Quester, CMB, and C&R Research, and they reflect the strength of Broad’s connections across the insights and analytics industry. More than $37,000 in scholarships has been awarded through the past four summits as a result of collective MSMRA Advisory Board efforts. Together, these organizations are investing in the next generation of insights and analytics business leaders to inspire new ideas, expand opportunities, and prepare graduates to lead the future of business. 2025 WARRINGTON LECTURE FEATURING KARA GOUCHER At the Warrington Lecture, two-time Olympian, bestselling author, and whistleblower Kara Goucher shared her journey of challenging systemic barriers in athletics, showing Spartans how courage, resilience, and integrity shape authentic leadership.

FOSTER COMMUNITY OUTREACH & BELONGING Creating opportunities and building inclusive communities that thrive together

CONNECTING THE WORLD THROUGH BROAD Each semester, we welcome an international alumnus to campus as a Global Engagement Fellow, strengthening our global ties and providing students with direct access to Spartan leaders with a worldwide footprint. In Fall 2024, Keiichi Higuchi (MBA ’83) returned from Tokyo to Michigan State, meeting with faculty and students, speaking on global supply chain and logistical innovation, and sharing how his Broad education enabled his leadership across continents. In Spring 2025, Diana Mejía (MBA ’00) joined Broad as our Global Engagement Fellow. Mejía, CEO and founder of Entirety LLC, leads a global market access firm operating across six countries. During her week on campus, she participated in Ethics Week, presented on global business strategies in tech, and held mentoring sessions with students about navigating cross-cultural leadership. What makes these fellowships so meaningful is the generosity of Broad Spartans who return to share their time and expertise. Their willingness to give back strengthens our community and reminds us that Broad’s reach extends across the globe. REMOVING BARRIERS THROUGH PARTNERSHIP The M.S. in Marketing Research and Analytics (MSMRA) program continues to lead the way in how higher education and industry can work together to achieve new levels of student excellence. At the 2025 Spartan Insights Summit, hosted by the MSMRA program, $15,000 in scholarships was awarded to graduate students, supporting their

CARING FOR THE WHOLE SPARTAN The Broad Care Center opened this year to ensure the Broad community has access to essential resources, food, hygiene products, and emergency supplies, free of charge. By removing barriers to wellness, the Care Center helps Spartans focus on their education and future. Led by coordinator Jessica Gray and shaped by student input, the Care Center was built to be simple and discreet. Faculty, staff, and students can place a mobile order or pick up items directly in the Eppley Center. Both options make it easy to get what is needed, when it’s needed. Supplies are provided through the generosity of Broad faculty, staff, programs, and alumni, As a student living off campus, it helps me save so much money knowing I can come and get full-sized cleaning items, snacks and other things for free. I can use that money elsewhere. I think it will be super helpful for upcoming juniors and seniors living off campus.”

with student organizations helping to stock and staff the shelves. Together, this shared effort ensures that no Spartan is held back by unmet basic needs and that the Broad community thrives by supporting one another. IN ESSENTIAL ITEMS WAS PROVIDED TO THE BROAD COMMUNITY IN THE CARE CENTER’S FIRST SEMESTER. $1,200+

BROAD ON THE ROAD Dean Souder traveled to Grand Rapids,

Detroit, Chicago, Los Angels, Dallas, and New York city to connect personally with alumni and share Broad’s vision nationwide.

STUDENT REVIEW OF CARE CENTER