VALUE CHAIN MANAGEMENT CERTIFICATE PROGRAM APRIL - MAY 2024
“STRIVE NOT TO BE A SUCCESS, BUT RATHER TO BE OF VALUE.” – ALBERT EINSTEIN German-Born Theoretical Physicist
OUR MISSION We create and disseminate knowledge through collaboration, developing global transformational leaders who positively impact organizations and society. OUR VISION To be a top-of-mind business school as reflected by the recognition of our brand, the reputation of our people, and
INTRODUCTION The Value Chain Management Certificate Program is a valuable opportunity to uncover strategies for building competitive advantage within your organization while improving operational efficiency and service delivery to address customer needs. The program encourages an in-depth look at current and evolving challenges and how your organization might help champion them with customers while enabling your own high-performance business model. Supply chain management described in the most general terms is an approach for aligning key business processes within and between organizations to create a high-performance business model that drives competitive advantage. Whereas value chain broadly defined refers to a customer-centric understanding of value that combines organizational resources to create unique and compelling solutions
extending beyond just the supply chain. How might organizations refine or enhance their business models in ways that help customers achieve greater value and long- term loyalty? By fine tuning processes from development to delivery and adding services and solutions that bring value to the customer, a unique, sustainable competitive advantage can be achieved. COST $2,995 – program fee (includes materials and certificate of completion) Please contact edp@broad.msu.edu for multi-seat registration. LOCATION Live, Online
PROGRAM CONTENT • Value Chain and Customer Value • Anti-Counterfeiting,
the rankings of our programs.
Brand Protection, Risk Management and Sustainability
Executive Development Programs edp@broad.msu.edu execed.broad.msu.edu 517-353-8711
• Logistics and
Network Design
• Procurement • SCODE Simulation • Value Chain Trends and Future Implications
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