The Value Chain Management Certificate Program provides the strategies needed to succeed in a competitive marketplace by championing your customers’ needs. This process looks at the end-product from the customers’ point-of-view and works backward to improve operational efficiency and provide better goods and services.
VALUE CHAIN MANAGEMENT CERTIFICATE PROGRAM APRIL - MAY 2024
“STRIVE NOT TO BE A SUCCESS, BUT RATHER TO BE OF VALUE.” – ALBERT EINSTEIN German-Born Theoretical Physicist
OUR MISSION We create and disseminate knowledge through collaboration, developing global transformational leaders who positively impact organizations and society. OUR VISION To be a top-of-mind business school as reflected by the recognition of our brand, the reputation of our people, and
INTRODUCTION The Value Chain Management Certificate Program is a valuable opportunity to uncover strategies for building competitive advantage within your organization while improving operational efficiency and service delivery to address customer needs. The program encourages an in-depth look at current and evolving challenges and how your organization might help champion them with customers while enabling your own high-performance business model. Supply chain management described in the most general terms is an approach for aligning key business processes within and between organizations to create a high-performance business model that drives competitive advantage. Whereas value chain broadly defined refers to a customer-centric understanding of value that combines organizational resources to create unique and compelling solutions
extending beyond just the supply chain. How might organizations refine or enhance their business models in ways that help customers achieve greater value and long- term loyalty? By fine tuning processes from development to delivery and adding services and solutions that bring value to the customer, a unique, sustainable competitive advantage can be achieved. COST $2,995 – program fee (includes materials and certificate of completion) Please contact edp@broad.msu.edu for multi-seat registration. LOCATION Live, Online
PROGRAM CONTENT • Value Chain and Customer Value • Anti-Counterfeiting,
the rankings of our programs.
Brand Protection, Risk Management and Sustainability
Executive Development Programs edp@broad.msu.edu execed.broad.msu.edu 517-353-8711
• Logistics and
Network Design
• Procurement • SCODE Simulation • Value Chain Trends and Future Implications
REGISTER
VALUE CHAIN MANAGEMENT CERTIFICATE PROGRAM
WHO SHOULD ATTEND Leaders and mid to upper-level managers who need to enhance business processes and build a stronger connection to customers should attend. Those who are looking to broaden their perspective “from the outside in” to discover a competitive advantage will find the program to be an invigorating experience. Participants in the program come from diverse industries, spanning manufacturing, retailing, and services. They hold managerial roles with responsibilities ranging from broad aspects like business and finance strategy, innovation, and quality improvement, to more specific areas such as procurement, operations, materials management, logistics, customer service, marketing, human resources, and talent development. For anyone aiming for success in the competitive global landscape, joining this program can offer significant advantages.
KEY LEARNING OBJECTIVES Participants in the certificate program will: • Obtain thorough knowledge of world- class value chain management practices • Understand their role in developing and maintaining competitive advantage • View value chain situations from the perspective of suppliers and customers • Gain practice using tools and applications to evaluate and engineer the value chain process • Analyze data that lend to planning and decision
DELIVERY FORMAT AND PROGRAM HIGHLIGHTS
This interactive program is offered during a period of nine weeks and delivered in a mixed format, blending independent assignments with live online discussions. • Assignments are comprised of weekly video recordings and readings to complete independently at your own pace, on your own time • Faculty-led, weekly group discussions of the material will be held live, online bringing insight and additional context to the videos and readings • Case studies and practical workplace examples will be used throughout the program • An interactive simulation will be completed as a capstone to the program, bringing concepts together in an applied setting • More than 32 hours of instruction time span the nine weeks • Participants earn a certificate upon completion of the program, which is sent by mail With more than 11 years’ experience in providing online programming, the Broad College is well prepared to welcome you to a flexible, productive and rewarding learning environment.
making relative to value optimization
• Assess risk and
sustainability while observing business trends and their implications.
REGISTER
Page i Page iiPowered by FlippingBook