THE BROAD EXL PROJECT Broad’s Executive MBA EXL is an experiential course that merges consulting practices with design thinking to prototype innovative solutions to business challenges. Broad EXL partner organizations identify an important internal issue that has not received enough resources or attention. Executive MBA students will apply a broad range of concepts including market research, conversation design, ideation, prototyping, and pitch formulation to develop fresh ideas to address the challenge. “As a student the impact project afforded me the opportunity to see a different side of the business world and understand the need to bring a human feel to leadership and management. I was able to see how using the management skills taught in my classes could be used to help people in deep and profound ways, not just increase a bottom line.”
LARS CARLSON, MBA ’15 PRESIDENT & CEO, YOUTH HAVEN
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